• Target Market: Individuals valuing craftsmanship, eco-friendly lifestyle advocates, local community supporters.
  • Pricing Strategy: Competitive pricing reflecting quality and craftsmanship, occasional discounts for customer appreciation.
  • Promotion Strategy: Engaging social media content, influencer partnerships, participation in local events.
  • Distribution Channels: Online sales via website and e-commerce platforms, offline sales at markets and boutiques.
  • Sales & Marketing Plan: Projected sales based on market analysis, seasonal trends, and marketing efforts.